Posted : Aug 09, 22

Category : Meet the President

Meet the President #87: Wire rod processing for value-added products / MATUSITA CO., LTD.

Find out why and how presidents of MOBIO exhibitors started "INNOVATION and CHALLENGE" through the special interview. The latest "Meet the President" article is Mr. Matsushita of MATUSITA CO., LTD.


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- Metal hangers, wire displays for stores, wire bending


●3D processing of metal wire rods and small-lot production to meet diverse needs

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Market needs are diversifying for metal wire rod processing. Demands are increasing in the niche markets such as hangers for apparel stores to display clothings and interior accessories at home. MATUSITA also focuses on developing products specific to the hobby market.


●Installation of numerous bending machines are MATUSITA's strengths

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MATUSITA possesses a number of standard benders, incorporated rollers of different diameters to enable quick delivery. In addition to that, the factory is equipped with a 3D bender, which was installed quite early in the industry and NC wire bending machines for programmed processing.

With abundant equipment and many years of metal rod processing expertise, MATUSITA is able to respond to mass production with short delivery times.


●Expanding market for "Modeling Art with Wire"

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In general it is said wire rod processing is easy to apply and deploy in a variety of products because of the simplicity of the material. Therefore MATUSITA is taking a different steps.

Year by year, the number of non-hanger business has increased at MATUSITA. And CEO Matsushita is keeping a close eye on that business. Then MATUSITA has launched a new online sales channel to research the market and directly understand the needs of customers in Japan. Matsushita said, "I think it is easier to add value by focusing on a niche rather than trying to satisfy everyone in the market".


Interviewed on June 21, 2022

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