Posted : Jan 15, 14

Category : Meet the President

Transforming Corporate Class of Trade from a Manufacturing Industry to a Hospitality Service Industry / Meet the President #31-Mr. Harada

CEO Harada is holding a paper bag - made of recycled charcoal crepe paper, called "Ume Zumi". "Ume Zumi business has grown to 10 percent of revenue. I wish to make it 30 percent in three years," Harada said.

山陽製紙 原田社長


Find out why and how presidents of MOBIO exhibitors have started

"INNOVATION and CHALLENGE" through the special interview.

No.31 is Mr. Harada of ***SANYO PAPER CO., LTD. (Read more) ***

- Paper recycling service, Recycled charcoal papers, Industrial packaging crepe papers


●Refocusing corporate strength

When SANYO PAPER inaugurated their 90th anniversary celebration in 2007, Harada called all employees to rebuild a business platform again and started discussion on corporate innovation.

Harada said, "What's our strength? We are using recycled pulp source, not like large paper companies who use virgin pulp. This fits to today's needs and ecological demand. Then why not to make its concept as a corporate policy and provide environmental friendly products and services!"

bag 145

A paper bag made of crepe paper Crepe paper Production flow (Min. chemical and recycled water is used)


●"Miracle and beautiful" paper - Ume Zumi paper

Charcoal is known its superior characters of deodorizing, antibacterial and antiseptic effects. From a request to utilize industrial waste, SANYO PAPER started development to blend plum carbon into a paper. Through half a year of dedicated study, their engineering team had developed the ONLY one technology to mix a charcoal powder in a paper sludge to create crêpe paper.

"By use of glue it is easy to blend charcoal powder into a paper, however such a paper decreases charcoal function because of clogged charcoal holes with glue. So we at SANYO PAPER endeavored to develop new process from the scratch to fix charcoal without any glue. And finally we completed it," Harada said.

charcoal_possibility_list1 -> charcoal_possibility_list2 -> charcoal_backg_photo

Its product release was widely reported by media and a shoes bag and a garment bag were marketed. In 2008 Ume Zumi paper was used as a gift package to the Japan Summit Meeting members from the world. SANYO PAPER has established a marketing section to develop application worldwide. Harada said, "When we participated in a trade show in Europe, buyers were surprised to have noticed charcoal effect. It was very positive to us and we will continuously promote."


●Small Volume Recycling Service - KAMIDECO

Under KAMIDECO program, SANYO PAPER manufactures 100% recycled paper form corporate disposed papers, producing envelopes and letter papers, and then return to the original companies at minimum cost. They are capable to operate recycling flow by 300 kg basis with exclusive technologies instead of industry standard volume (ton basis).


*An envelope example made of 100% recycled paper. 1000 envelopes will be produced from 10 kg disposed papers.

In order to accelerate this service, they offer start-up program to Japanese companies, by placing 10 kg recycle containers at collaborating 30 companies respectively. The enrolled company simply needs to send its collection container when it is filled to SANYO PAPER on freight collect basis.


●To Contribute to a Sustainable Society

SANYO PAPER is transforming from a paper material manufacturer to a paper recycle service corporation. With the spirit of "Mottainai" SANYO PAPER is targeting to create a new corporate profile - a hospitality service corporation. Their "challenge and innovation" continues.