MOBIO is assisting "INNOVATION and CHALLENGE" by providing various services to SMEs. One of the market development assistance is the special seminar "Let's participate in the Trade Shows!", which has been conducted for the past two years.
In May 2013, MOBIO offered the permanent hall exhibitors to physically participate in the trade show in addition to class room session. And the ten companies have participated in the MOBIO joint booth at "Small & Medium Enterprise Fair 2013 in Kansai" with different intentions. The window person varies from a young staff to a senior manager.
After the trade show MOBIO interviewed all companies about class room session and trade show. Their purpose was different and result was different. However all participants noticed a lot of findings.
MOBIO sincerely hopes that interview articles may be of some help to your company management and operation.
***Histrory***
*In 2011 and 2012
Hosted a seminar "Let's participate in the Trade Shows!", six times for two years.
*In 2013
Hosted a class room session for ten participating companies
- Identified strength of the company and the products
- Summarized feature point for the show
- Created a concept phrase
- Created a leaflet draft and a poster draft
- Designed the display booth layout
**********
Voices of Participants in the "Small & Medium Enterprise Fair 2013 in Kansai"
The window person: Mr. Mori
Comment Summary: Managed to convey product strength effectively
The window person: Mr. Ueda
Comment Summary: Targeted to be an inevitable company at future recycling society
The window person: Mr. Nogami
Comment Summary: Became another business door opener
The window person: Mr. Tanaka
Comment Summary: Noticed the true strength of the company through seminar
The window person: Mr. Takai
Comment Summary: Reassured the corporate strength by participating in the trade show first time
The window person: Mr. NIshijima
Comment Summary: Improved skills to convey message and display, and expanded communication network
The window person: Mr. Fukuchi
Comment Summary: Obtained hint to cultivate next business opportunity
The window person: Mr. Koshiba
Comment Summary: Promoted new IT software for machining orientation
9) MITSUMOTO RASENKAN KOGYO CO., LTD.
The window person: Mr. Takahashi
Comment Summary: Obtained the new customer by proposing solution after the show
The window person: Mr. Shi
Comment Summary: Promoted wider range of products in addition to worm gears